Enterprise WCM and DXP platforms provide marketer-friendly tools for adding personalization to websites. These platforms, however, often require that the platform itself deliver personalized content to visitors. These systems are described as monoliths. This can make it difficult to get fast performance and scalability because tools like CDNs cannot be used for this kind of content.
Uniform decouples the configuration of personalization from the execution of personalization, giving you the best of both worlds: marketers can continue to use their existing tools to configure personalization, developers and IT can get fast performance and less complexity by having more flexibility in terms of how personalization is executed.
There are basically three places where personalization rules can run:
Uniform can convert the personalization rules configured by marketers into instructions that can be executed on the edge or on the client. In other words, Uniform enables origin-less personalization.